English Eccentrix is a new ceramics label set up in 2012 by Norman Tempest, MD of ceramics company Royal Stafford. Its Royal Overhouse Manufactory, which belonged for two centuries to the Wedgwood family, is one of the oldest factories in Stoke-on-Trent. Here they make high-fired earthenware from English clays, using treasured skills and state-of-the-art technology. In a brave and imaginative move, Royal Stafford has made its manufacturing and marketing expertise available to a group of young British designers, helping them with prototypes, design development and, crucially, marketing and sales, launching them at trade fairs worldwide. “We need to nurture our next generation of designers,” says Norman. “They’re our only way forward.” Designers include Andrew Tanner, Carly Dodsley, Fenella Smith, Sarah Heaton, Emma Cowlam and Ralli Design. All are different. “That is central to the project,” adds Norman.
WHAT INSPIRES YOU? “Young British design talent – their innate skill and the excellence of our art colleges is a powerful combination.”
WHAT NEXT? “Done Frankfurt, now it’s New York in May and Paris in September. Always looking for new work – we’re very approachable.”
WHAT THE JUDGES SAID “Old brand plus new blood – it’s a winner.” “Makes you so proud to be British.” “I want it all.”